Guerrilla Marketing for the Home-Based Business - 4 Stars

UNABRIDGED By Jay Levinson , Seth Godin Narrated By Barrett Whitener First, I have to say that I wasn't pleased by someone other than Seth reading this book. That said the narrator was efficient and I wouldn't mind listening to him again on another audio. It is just a personal preference once I have heard an author read I like to hear them keep doing it. I have become spoiled in that regard. There is so much value in the author reading a book like this. They deliver the passion that is important. I have had numerous exposures to the mental processes that underpin the Guerrilla Marketing idea of Jay Levinson and I see great value in them. This book needs to be updated and revised. After all, who has a pager anymore??? (That is what email and text messages on your mobile phone is all about)!!! Fax??? (Yes, the company I work for still has one but it IS NOT a primary communications tool anymore)!!! There are some real gems as well that will translate well into email and social media activities, but you will have to make the intuitive leap. These gems are the real world examples of Guerilla Marketing. The stories are awesome and well worth the cost of this audiobook and the outdated content. It just isn’t a home run given its dated nature. So overall, I recommend the book but if you are looking for something to make an impact right now, I would recommend, The Thank You Economy by Gary Vaynerchuk. This title is more in line with the status of valuable reference, (you really should give it a listen there is value here), but not current to the trends of this decade or the next. My final statement it is dated material, but still contains great value...

Crush It!: Why NOW Is the Time to Cash In on Your Passion - 5 Stars

Initially, I was put off having never heard of Gary Vaynerchuk before picking up this audiobook on title value alone. It seemed to resonate in my mind. The thank you thank you routine in the first few minutes annoyed me but what I came to realize by the end of the book is that this is who Gary really is at heart. Which might explain the title of his next book (which I am currently enjoying tremendously), The Thank You Economy. If you are thinking about changing how you live and do business, this book is a MUST READ. I found his straight shooting narrative to be well worth incorporating into my business plans. What I found to be of even more value as the book progressed was his unique take on narrating his own book. He adds value to his audiobook by mentioning what may have changed since he wrote the book and he explains other topics in more detail, because that is how he rolls as he put it. I think the title says it all. CRUSH IT! is a passionate advocate for rethinking how you "DO" what you do for a living. I have bookmarked this audiobook, (a great feature by the way and kudos to the Audible team for developing it), and revisited it numerous times. He lays out a clear plan of action at the end of the book and is clearly an expert in this arena! Gary also articulated well the subheading, "Why NOW Is the Time to Cash In on Your Passion" and more importantly he convinced me. Thank you Gary this book Rocks and so do you!